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Part of 
Leading and empowering Indonesia's beauty ecosystem
Since our inception, Female Daily has continued to grow and elevate the whole beauty ecosystem. We are true partners to our clients, connecting you with our 23 million annual users through well-crafted contents, engaging fun events and informative platforms.
Our goal is to initiate industry changes, empower and guide the community with educations and innovations.
Female Daily Community Highlights
70%
are Gen-Z (almost 40%) and young Millennials (under 34 years old)
Top 5 Locations
Members are located in the top locations in Indonesia including JaTaBek, Bandung, Surabaya, Yogyakarta, and Semarang
30% male
Not only female members, we also have 30% male members in our community with the age mostly 19-24 years old
Our community personas
Learning Newbies
"I need insight and guidance about beauty regimes, especially skincare. Tell me the what, how and where."
Frugal
"I prefer affordable beauty products, especially locally made goods."
Up-to-date
"I like contents around the hottest personas and the latest releases."
Youtube
Our signature segments:
Skincare 101
New kit on the Block
The Beauty Investigation
Wake Up & Make Up
It Starts With You
1 million+
Channel Subscribers
150 million
Video Views
Editorial Articles
4,8 million
Users in 2021
3,5 million
Article pageview in 2021
10 million
Beauty Review pageview in 2021
FD Signature Articles
Wednesday Wishlist
Friday Fragrance
Backstage Beauty
Early Access
Local Power
Digital Platforms
Female Daily App
A handy hub for beauty enthusiasts to connect, stay updated with our contents and share their own.
1 million+
downloads by 2021
Female Daily Review Platform
Real product reviews from our members. Crucial in beauty enthusiasts' purchase decision, showing brands performances in the market.
1,8 million+ review, 70K products
from over 270 brands
Brand Dashboard
Your brand data from our powerful beauty review platform.
Many ways to connect your brand and messages to millions of our diversed members
Articles
Videos
Beauty Review platform
Contest & Giveaway
Social media post (Instagram, Twitter, and Tiktok)
FD Talk
Community Survey
Product development consultation
Review by community members
Review by FD Babes, FD Dudes, and the Queen Bees
Signature Events
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Best of Beauty Awards
The prestigious Best of Beauty Awards gathered over 1 million votes and over 1 million views in 2021, establishing industries' best and most loved.
Winners will get to use Best of Beauty Awards badges to show their achievement.
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X Beauty
The BIGGEST Beauty Event in Southeast Asia.
Started with Jakarta X Beauty in 2017, X Beauty events by Female Daily has expanded to other cities. We have held it in Jakarta, Medan, and Surabaya.
With different, inspiring theme each year, we want to unite the whole beauty community in 3 days of fun and insightful (more than) shopping experience.
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Community Events & KOL Management
From a memorable launching event to a Focus Group Discussion session, we'll help you hold and manage it.
Work with our list of members, influencers, beauty experts or in house talents known as FD Babes, FD Dudes, FD Girls and FD Queen Bees to support your online-offline campaign, even help you with beauty surveys.
Empower, further
This year we strive to contribute even more to the beauty ecosystem
FD Sustainabeauty
A campaign to create paths for our members and brands to contribute to an eco-conscious beauty environment.
Beautypreneur
A series of seminars and funding competition to accelerate the birth of Indonesia's next big names in beauty.
Financial Independence
Online events to provide financial literacy for women, stop gender bias against women in financial field, and encourage women to be financially independent.
Beauty Studio
by Female Daily
Well researched and curated beauty commerce to complete our community's beauty journey.
Brewing new beauty products? Hold an exclusive launch with Beauty Studio to amplify the hype!
1.200
Beauty products
120+
Brands to shop
Let's empower the beauty community together!
